Internal Marketing Faciliated by Clubwise
Jerry McCoy has been involved in training over 1500 Managers at the Club Managers Association Business Management Institute held at Georgia State University. McCoy specialty includes effective internal marketing through social programming and newsletters. Using Mr. McCoy's expertise Clubwise specializes in a variety of internal marketing tools that include developing the club newsletter as a major communication vehicle for positive change.
Clubwise can offer the latest ideas for improvement to membership programs, revenue enhancement and improvement to the club’s key marketing vehicle – the club newsletter.
Jerry N. McCoy, MCM, is the President of Clubwise, LLC, a consulting firm specializing in strategic planning, master planning, operational audits and governance issues. He is the author of The Director’s Guide for Understanding Club Governance, The Governance Checklist and The Board Resource Manual all of which are publications of CMAA’s Premier Club Services®, the new Strategic Management Handbook for private clubs and is an extensive contributor to the new CMAA Facilities and Amenities Texts Volume I & II which are available through Bookmart.
Jerry McCoy, MCM
Has been named
Dean of Education
The BoardRoom Institute
Get in Touch
Jerry N. McCoy, MCM
3507 Dunlin Shore CT
Norcross, GA 30092