Effective Membership Surveys by Clubwise
Understanding Membership Survey Analysis
"Unfortunately, clubs rarely initiate a long-term survey process with the purpose ofevaluating change. The results of membership surveys are best viewed as a means to an end, rather than an end in themselves. Used to the club's fullest advantage, information gathered from membership surveys should serve as a mechanism for interpreting change. Over time, the true value of the membership survey process can be seen as member opinions shift favorably in response to management actions." - Jerry McCoy, MCM - from his two part article on, Utilizing the Membership survey Process as a Vehicle for Change, Club Management Magazine Vol. 79 Nos. 5 & 6
In recent years Clubwise has taken the lead in the ability to develop a customizedmembership survey, personal to each club, addressing both current operating issues and long-range planning goals.
The survey results are delivered in a concise and effective manner that allows Boards and Management to identify issues and deal with them effectively. The Consultant's Analysis is based on 20 years of marketing experience and the evaluation of dozens of clubs. For more information go to Company Profile.
Three Point Survey Philosophy For Club Leaders
- Ask their opinions
- Tell them what they said
- Tell them what you are going to do about it
Clubwise President
Jerry McCoy, MCM
Has been named
Dean of Education
for
The BoardRoom Institute
Get in Touch
Clubwise Consulting
Jerry N. McCoy, MCM
3507 Dunlin Shore CT
Norcross, GA 30092
Office
770-248-1047
Direct
770-315-4171
Email
CMAAMCM@msn.com