Private Club Consulting, Private Club Governance, Private Club Strategic Planning

"Effective Membership Surveys" by Clubwise


Understanding Membership Survey Analysis

Island_shot.jpg"Unfortunately, clubs rarely initiate a long-term survey process with the purpose ofevaluating change. The results of membership surveys are best viewed as a means to an end, rather than an end in themselves. Used to the club's fullest advantage, information gathered from membership surveys should serve as a mechanism for interpreting change. Over time, the true value of the membership survey process can be seen as member opinions shift favorably in response to management actions." -  Jerry McCoy, MCM - from his two part article on,
Utilizing the Membership survey Process as a Vehicle for ChangeClub ManagementMagazine Vol. 79 Nos. 5 & 6
In recent years Clubwise has taken the lead in the ability to develop a customizedmembership survey, personal to each club, addressing both current operating issues and long-range planning goals.
The survey results are delivered in a concise and effective manner that allows Boards and Management to identify issues and deal with them effectively. The Consultant's Analysis is based on 20 years of marketing experience and the evaluation of dozens of clubs.  For more information go to References
-Three Point Survey Philosophy For Club Leaders-
1. Ask their opinions
2. Tell them what they said
3. Tell them what you are going to do about it
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